Building on the Boulevard

In just a few short months, Avalon Boulevard will expand to include a new, carefully curated selection of chef-driven restaurants and best in class retailers! “Building on the Boulevard” is the Insider's Guide for all of the exciting additions coming to Avalon this Spring. Each week, we will feature a new retailer or restaurant opening this April and give the inside scoop on all new things coming to Avalon. Mark your calendars for Grand Opening, April 13th, 2017 and we'll see you along The Boulevard!


This week's feature: Boardroom Salon for Men

About Boardroom Salon for Men

We sat down with the Boardroom Salon team to learn more about this iconic brand and what they will bring to The Boulevard. 

1)    How many markets is Boardroom Salon for Men already in? If new to market – why Alpharetta?

For over a decade, Boardroom has set the standard for the men’s grooming industry across 23 various metropolitan areas in Texas, including Dallas-Fort Worth, Houston, San Antonio, and Austin, and Brentwood, Tennessee. 

2)    Where did the concept originate?

Founded in Southlake, Texas in 2004, Boardroom Salon for Men was created to provide a cool, comfortable, masculine place for men to get a great haircut, shave, facial or other spa service – the ultimate relaxed grooming experience for men.

3)    Why did you choose to open a location at Avalon?

Boardroom's continued expansion comes as a result of significant growth in our existing markets. We saw the opportunity to expand our truly upscale men's salon to compliment the Alpharetta community. Boardroom is the authority in men’s grooming, and continues to challenge industry expectations in outstanding client service and overall salon experience. 

4)    What types of products/amenities does Boardroom Salon for Men offer?

Delivering the ultimate relaxed grooming experience for men, the Boardroom Salon for Men provides exceptional haircuts, hot lather shaves, coloring, hand grooming, foot grooming, and eyebrow waxing in an elegant, relaxing, country club environment.

In addition to offering all our services a la carte, the Boardroom offers annual memberships that allow our clients to enjoy unlimited haircuts and discounts on all other services and products for one year, at a discounted price.

 5)    What will Boardroom Salon for Men add to the diverse tenant mix at Avalon?

Boardroom combines the community and nostalgia of an old-time barbershop, outstanding client service and professionalism, and a 1920s country club environment to create a masculine salon where men can relax, unwind, and confidently enjoy the highest quality haircut, shave, or spa service in town. Like a sophisticated men’s club, the Boardroom sends you back to an earlier, elegant era with its dark wood paneling, plush leather chairs, pool table, chessboard, complimentary beverage, and great vibes.

Boardroom’s mission is to help men look and feel their best by combining exceptional hair, shave and spa services with outstanding client service. All services are delivered by a friendly, highly skilled team of professionals in a comfortable, masculine, relaxing environment.

Clients and Members will recognize the importance of having friendly experts they can depend on who provide outstanding service in a relaxing environment.

6)    What are you most excited about in joining Avalon?

We are excited to help the men of Alpharetta relax, look great, and feel confident, and to show why Boardroom is the authority in men's grooming. Boardroom’s team is committed to providing a great client service experience on every visit, and our goal is for clients to make us their regular place for their haircuts and grooming services.

7)    Are there any interesting features in the location of Boardroom Salon for Men at Avalon that are different from your other stores?

While we have enhanced our service menu to focus on our most popular services, Boardroom's Avalon location will offer the same excellent services, packages, products and Memberships that our current locations offer as we have strived to perfect and document the business set up, operations and client experience to ensure we are consistent in quality and delivery across all Boardroom locations. 

Boardroom prides itself on being a purveyor of top-rated grooming products and is staffed with a friendly, professional team. Boardroom’s atmosphere and service combine for more than a haircut, but an experience. Boardroom invites you to stop in for a tour, meet the team, and discover why Boardroom is where men get ready.

April 13