Celebrate Avalon!

Celebrate the Grand Opening of Avalon's Boulevard East! The Boulevard will transform into a vibrant street festival celebration throughout the entire day featuring exciting entertainment, chic fashion vignettes, specialty handcrafted cocktails and more.


Schedule of Events:

9AM: Opening Ceremony | 1st Street and Avalon Boulevard

The day kicks off with a special ribbon cutting ceremony at the corner of 1st St. and Avalon Blvd. featuring speeches from community leaders and our ExperienceMakers. After the ribbon is cut and the expansion is officially open, guests will enjoy the very first view of Avalon’s newest additions, including chef-driven dining destination and best-in-class retailers.

10AM to 12PM: Sweets & Smiles | The Plaza

Parents and caretakers of littles ones are invited to The Plaza for a kid-centric celebration with Avalon. Enjoy family-friendly fun with music from Sir Crazy Pants, interactive games and activities specially designed for tots and special visits from celebrity guests.  Treats galore will be available for all to enjoy.

2PM to 5PM: Flavor & Flair | The Boulevard

No need to travel to Madison Avenue or Rodeo Drive for the latest in fabulous fashions. Avalon Boulevard will transform into a fashion week scene with vignettes from our stylish retailers and the latest tunes from a celebrity DJ. Stroll down the Boulevard and get inspired by all the trendy new looks!

5PM to 7PM: Bubbly & Bites | Palmer Plaza

Looking to relax and mingle after work? Visit Palmer Plaza for specialty cocktails and delicious bites from acclaimed Oak Steakhouse and Colletta and enjoy acoustic music as the afternoon turns into evening.

7PM to 10PM: The Boulevard Bash! | The Courtyard on Avalon Boulevard

As the suns sets on the Boulevard, Avalon Insiders will fill the streets to celebrate! Explore Avalon’s newest additions and spend the evening under the stars with craft cocktail stations, special celebrity guests, and fun musical performances for a night you’ll never forget.

Thursday, April 13

9AM to 10PM